Wellborn’s dedication to quality and customer service is carried out down to the smallest detail. It starts with their own timberprocessing mill, where the finest hardwoods are selected by hand and integrated into the company’s 1,300,000-square-foot plant in Ashland, Alabama. It ends with a fleet of trucks making weekly deliveries to dealers of cabinetry – their shipments on time and complete.

An integral part of Wellborn’s complete customer satisfaction policy is a pledge to accurately ship within the shortest lead times possible. Like so many companies that embark on the cutting edge of technology, Wellborn found itself with a barcode technology for tracking shipments that had become outdated. That in-house tracking process relied on aging terminals that needed to be physically docked with a PC to upload or download data. In addition, these terminals were under the control of shipping clerks who were tasked with preparing them for each truck before and after a delivery. Data for each carton loaded in the truck was downloaded to the terminal, which was then given to the driver. The driver scanned a barcode label on each carton for delivery. Once the truck arrived back at the plant, the clerk would collect the terminal and place it in the docking station for uploading to Wellborn’s computer system. Not only did this process turn shipping clerks into data entry personnel, but there was also a delay after the trucks returned before the data was ready for managers to analyze. Wellborn called upon Peak Technologies to begin overhauling the technology in its once state-of-the-art logistics operation.